Today, with the rapid development of the digital currency industry, Meta (formerly Facebook)'s latest move has once again attracted great attention in the industry. Recently, Meta announced that it will relax restrictions on cryptocurrency advertising. This news undoubtedly brings new hope to the utilization of tokens. Let’s dive into this exciting change and its potential impact on the cryptocurrency market.

From the past block on cryptocurrency advertising to the current unblocking, Meta’s decision can be described as a major change. This move not only marks Meta’s recognition of the digital currency industry, but also provides more exposure opportunities for advertisers and investors. As Meta relaxes regulations on cryptocurrency advertising, industry insiders generally believe that this will bring new possibilities for the promotion and application of cryptocurrency. For example, ICO (Initial Coin Offering) projects that were once highly restricted are now expected to gain wider exposure through the Meta platform, thus attracting the attention of more investors.

With the booming cryptocurrency market, the importance of advertising has become increasingly prominent. Through the opening of the Meta platform, cryptocurrency project teams will be able to develop advertising strategies more flexibly to achieve wider promotion. For example, some emerging blockchain projects can use Meta's advertising services to accurately locate target audiences, increase brand awareness, and promote the circulation and use of tokens. This open advertising environment not only helps promote the development of cryptocurrency projects, but also provides investors with opportunities to learn more about projects, thereby increasing market transparency and liquidity.

With Meta's relaxation of cryptocurrency advertising, innovation and development in the cryptocurrency field will also usher in new opportunities. For example, some blockchain game projects can attract more players to participate and promote the use and circulation of in-game tokens through Meta's advertising platform. At the same time, cryptocurrency payment and DeFi (decentralized finance) projects can also use Meta's advertising resources to expand user groups and promote the popularity and application of digital currencies. This open advertising policy will inject more vitality into the cryptocurrency industry, promote the emergence of more innovative projects, and inject new impetus into the development of the entire industry.

In general, Meta’s announcement to unblock cryptocurrency advertising is important good news for the entire digital currency industry. This move not only provides more opportunities for advertisers and investors, but also brings new possibilities for the promotion and development of cryptocurrency projects. With the relaxation of Meta's advertising policy, we have reason to believe that the utilization rate of cryptocurrency will further increase, and the entire industry will also usher in a more prosperous development situation. Let us wait and see and witness the bright future of the digital currency industry together!

The four most famous international exchanges:

Binance INTL	OKX INTL	Gate.io INTL	Huobi INTL
China Line　APP DL	China Line　APP DL	China Line　APP DL	China Line　APP DL

Note: The above exchange logo is the official website registration link, and the text is the APP download link.

Meta, the global social media giant, publicly announced on Wednesday (1) that from now on, it will expand the eligibility requirements for cryptocurrency advertising on Facebook to provide cryptocurrency companies with more opportunities to market digital assets.

Before this update, the platform only recognized a small number (3) of regulatory licenses, and only a small number of cryptocurrency companies were able to push ads on Facebook; but according to the updated policy, it will accept acceptable regulation in one fell swoop The license was expanded to 27 items.

In the future, the following cryptocurrency products and services will be allowed to advertise on Facebook:

And trading platform

Cryptocurrency lending services

Cryptocurrency wallet

Cryptocurrency mining infrastructure

Reason for the sudden easing of restrictions? 

In Meta’s public statement, they said: Over the years, the cryptocurrency landscape has matured and stabilized, and experienced increased government regulation, which has helped set clearer responsibilities and expectations for the industry. Going forward, we will no longer use various signals to confirm eligibility and will only require one of these 27 licenses.

Henry Love, managing partner of Fundamental Labs, a well-known investment institution
Love said: The company’s new policy is of great significance to the crypto industry and will allow more retail investors to use cryptocurrencies than ever before.

“As crypto companies become more open and transparent about what they can do, we will see adoption in the cryptocurrency industry, and the Metaverse, higher than ever before.”

Banned in 2018 due to concerns about fraud

The company in January 2018 banned new startups in the cryptocurrency and blockchain space from promoting their products and attracting potential customers on Facebook and Instagram, before slightly scaling back the ban in May 2019.

At the time, Facebook said the ban was to protect investors from the threat of fraud, and they believed that many companies were not good operators.

"We want people to continue to discover and learn about new products and services through Facebook ads without having to worry about being scammed or deceived."

Hasan, CEO of smart marketing company RetinaAI, said: These companies have been in a situation where they cannot advertise on Facebook. They couldn’t push their customers on the community to convert fiat to crypto… now, they can.

Meta continues to invest heavily in the metaverse

After Meta announced its all-out sprint for the Metaverse, many corporate giants have also expressed their intention to compete in the Metaverse market. At this time, it seems very reasonable to choose to relax advertising restrictions on Facebook.

At the Q3 financial report meeting at the end of October, Meta's chief financial officer also announced that in addition to injecting at least tens of billions of dollars into the Metaverse business before the end of the year, he also revealed that in the next few years, he would continue to invest up to several billion dollars per year in this core area. One billion US dollars in funding, showing full ambition.