Is the US mainstream media bullish on Bitcoin based on data analysis? 

In the wave of digital currencies, Bitcoin is undoubtedly the most watched star. As an emerging asset class, it has not only attracted the attention of investors, but also become an important topic of mainstream economic discussion. Especially in the United States, mainstream media reports and analyses of Bitcoin have gradually increased, and the results of many data analyses seem to hint at the future direction of Bitcoin. So, is the mainstream media in the United States really bullish on Bitcoin from data analysis? In this article, we will explore this topic in depth, analyze the attitude of the media, the data behind the market, and how investors should interpret this information.

First, the style and content of mainstream media coverage of Bitcoin has changed significantly. Once upon a time, Bitcoin was seen as a marginalized asset, with coverage focusing on its volatility and potential risks. However, in recent years, as Bitcoin's market value has continued to rise, the media's perspective has gradually shifted to its potential as an investment tool. Authoritative media such as the Wall Street Journal and the New York Times have begun to pay attention to Bitcoin's price trends, technical analysis, and its position in the global financial market. This shift not only reflects changes in Bitcoin itself, but also reflects the maturity of the market.

Data analysis plays a key role in this process. Many media organizations have begun to use data analysis tools to conduct in-depth research on Bitcoin's historical prices, trading volumes, investor sentiment, etc. For example, some analysts have tried to predict the future price trend of Bitcoin through regression analysis and time series models. They found that there is a certain correlation between Bitcoin prices and certain economic indicators, such as inflation rates and global economic uncertainty. In this context, media reports are increasingly citing the results of these data analyses to support their bullish views on Bitcoin.

In addition, the rise of social media and online platforms has made it easier for ordinary investors to understand Bitcoin. On platforms such as Twitter and Reddit, investors share their observations and analysis, forming a large community. This decentralized way of information dissemination has further promoted the popularity of Bitcoin. When reporting, mainstream media often cite these data and opinions from social media to enhance the credibility and breadth of their reports. This phenomenon has also prompted the media to be more positive in their attitude towards Bitcoin.

However, despite the bullish trend shown by data analysis and media reports, investors still need to remain vigilant. The market volatility of Bitcoin is still very large, and the sharp fluctuations in prices may cause fluctuations in investor sentiment. Although data analysis can provide reference for investment decisions, it cannot guarantee accuracy. Therefore, when interpreting media reports and data analysis, investors should make rational judgments based on their own risk tolerance.

In this context, it is worth noting that many large institutional investors have also begun to pour into the Bitcoin market. Companies such as Tesla and Square have announced that they will use Bitcoin as part of their asset allocation. This phenomenon not only provides support for the value of Bitcoin, but also further promotes the mainstream media's motivation to report positively on it. When corporate giants begin to embrace Bitcoin, the media will naturally tend to report on its positive side to cater to market demand.

In addition, changes in policy and regulatory environments are also affecting the media's attitude towards Bitcoin. As more and more countries begin to explore the regulatory framework for digital currencies, media coverage of Bitcoin has gradually shifted its focus to the impact of policies. For example, the change in the attitude of the U.S. Securities and Exchange Commission (SEC) towards Bitcoin ETFs (Exchange Traded Funds) has become the focus of media attention. By analyzing policy trends, the media helps investors better understand the future direction of the Bitcoin market.

In the Bitcoin market, technical analysis is also an important reference tool. Many investors rely on charts and indicators to determine the timing of buying and selling. The media gradually added technical analysis content to their reports to help readers understand market dynamics more intuitively. This combination not only makes the reports more vivid, but also enables investors to better grasp market opportunities.

Of course, when reporting on Bitcoin, the media also needs to consider the accuracy and objectivity of the information. As the Bitcoin market becomes more and more popular, many irresponsible reports and false information have begun to emerge. Such information may not only mislead investors, but also cause unnecessary fluctuations in the market. Therefore, when conducting data analysis and reporting, the media must maintain professionalism and ensure that the information provided is true and reliable.

When summarizing the attitude of the mainstream media in the United States towards Bitcoin, it can be found that data analysis does provide a basis for bullishness. However, investors still need to remain rational when facing this information and make decisions based on their own circumstances. As an emerging asset, the future of Bitcoin is full of uncertainty. Although the attitude of the media is important, the final investment decision still needs to be based on comprehensive analysis and prudent judgment.

Looking ahead, the Bitcoin market is still full of opportunities and challenges. With the continuous advancement of technology and the gradual maturity of the market, mainstream media will report on Bitcoin more deeply and comprehensively. Investors need to constantly learn and adapt to market changes, seize every investment opportunity, and be alert to potential risks. After all, in this rapidly changing era, only by maintaining a keen insight can one remain invincible in a complex market.

The four most famous international exchanges:

Binance INTL	OKX INTL	Gate.io INTL	Huobi INTL
China Line　APP DL	China Line　APP DL	China Line　APP DL	China Line　APP DL

Note: The above exchange logo is the official website registration link, and the text is the APP download link.

As Bitcoin has grown from a niche subculture to a global financial phenomenon, mainstream media outlets are grappling with what cryptocurrency is and how they should cover it.
The results are not always pretty, especially when the two first intersect. Crypto supporters often complain about media bias. For example, in a 2018 reddit
In the post, the poster claimed that the media was biased against Bitcoin, and all the comments in the post agreed. In the same year, there was another long thread discussing Bitcoin, and most of the commenters in the thread stated that there was bias against Bitcoin.
Of course, it’s not hard to find examples of negative media coverage of Bitcoin. But is the media really biased against Bitcoin? Is its coverage out of touch with public interest? Is a portion of the media bullish?
To find out the truth, LongHash delved into the mainstream media’s reporting history over the past few years.
About the dataset
The dataset we used contains 2.6 million articles and news published by 26 different high-profile media outlets between January 2016 and April 2017. These media outlets include CNN and
Major news networks like CNBC, major newspapers like The New York Times and The Washington Post, as well as magazines and Wired, TechCrunch, Gizmodo, Vice, and
Mashable and other popular news sites. This dataset does not include media that mainly report on encryption technology.
How much coverage does the media give to Bitcoin?
Of the more than 2.6 million articles covered in the dataset, 35.8 million
While this percentage may seem insignificant, it is important to note that our dataset includes articles that cover a wide range of topics. For example, there are 1,368 articles that mention Bitcoin in the title, compared to 1,368 articles that mention “dollar” (1,368 articles) and 1,368 articles that mention “ethereum” (
Compared to the 282 articles published in the 2016 Bitcoin Report, Bitcoin seems to have received quite good coverage.
As expected, our analysis found that the intensity of Bitcoin coverage is closely related to Bitcoin price movements. According to Pearson correlation analysis, 2017
In 2017, media coverage of Bitcoin escalated as the price of Bitcoin soared. During the period covered by the dataset, the number of daily Bitcoin reports showed a moderate correlation with the BTC price (0.39). The Pearson correlation score range is
1 to -1, that is, from perfect positive correlation to perfect negative correlation.
However, if we plot this data into a chart, we can see that even after the 2017 bull run, when Bitcoin’s price fluctuated wildly, media coverage of the cryptocurrency dropped to pre-bull run levels.
Another price surge in the middle of the year also failed to attract media interest.
When we compared media coverage trends with Google Trends search data for “Bitcoin” during the same period, we found that they were very closely correlated — 0.88, a very strong positive correlation.
But correlation doesn’t necessarily tell us anything about causation. It’s possible that media hype is the primary driver of Google search trends, or it could be that public demand for information about Bitcoin is driving media coverage. But when we spread the data out using the exact same dates, we find that search interest tends to surge before mainstream media coverage.
In other words: mainstream media coverage seems to be following the public’s demand for Bitcoin stories.
Of course, not all media outlets cover Bitcoin in the same way. We analyzed all articles from each outlet to determine what percentage of their total coverage was devoted to Bitcoin.
Our findings are not particularly surprising. CNBC is the most financially focused media on the list, with the highest percentage of articles devoted to Bitcoin. It is followed by tech-focused blogs Gizmodo, Wired, and
and TechCrunch. Mainstream media such as CNN and The New York Times are in the middle. TMZ and Refinery 29
Sites like CoinMarketCap don’t spend much time on Bitcoin, which makes sense—they’re not designed to provide comprehensive financial coverage.
How objective is the media’s coverage of Bitcoin?
Of course, when Bitcoin is reported and how much it is reported are only part of the story. The more important question is how Bitcoin is reported. Is the media indeed biased against Bitcoin?
To find out, we ran two different sentiment analysis tools — VADER and TextBlob — on 3,500
Multiple Bitcoin articles were analyzed. While they operate slightly differently, both analyze sentiment by breaking down wording. Both output results in the same way: a score for each article between -1 (completely negative) and
1 (completely positive).
For example, typing a sentence into TextBlob: "What a great day! I love it!" results in a score of 0.71; "What a terrible day! I hate it!" gets a score of -1
While this kind of machine evaluation is far from perfect, it could give us a sense of the sentiment of written text without having to read and evaluate thousands of articles individually.
TextBlob also attempts to assess the subjectivity of the article, scoring it between 0 (completely objective) and 1 (completely subjective).
When we ran Bitcoin-related text through both tools, they scored quite differently, but neither found evidence of a negative bias toward Bitcoin.
VADER’s analysis provides a wide range of scores—each dot represents a score for an article—but the largest cluster falls in the upper half of the graph, closer to 1 (very positive) than to -1 (very negative).
TextBlob’s sentiment analysis produces scores with a much narrower range, but the same general trend, with sentiment leaning more toward positive than negative.
TextBlob also found that most articles tend to fall somewhere in between subjectivity and objectivity, though there are certainly some very subjective outliers (the small number of pink dots near the top of the graph).
We also looked at the sentiment scores of each media outlet to see if a particular outlet had a bullish or bearish bias towards Bitcoin. For this analysis, we took the average sentiment score of all Bitcoin articles published by each outlet, so we only included articles that had published at least
Media data for 20 Bitcoin-centric articles.
While there are many differences between VADER and TextBlob in the specifics, we can still see that the average score for all media is positive in both evaluations.
According to both tools, TechCrunch, Vox and The New York Times are among the most bullish on Bitcoin. Reuters and Axios
The scores in both analyses were near the bottom, but none fell below zero, so it would be unfair to label any media outlet as bearish on Bitcoin, at least based on our analysis.
TextBlob’s subjectivity analysis is also worth a look, although again the scores are pretty close. As one might expect, traditional news organizations that value objectivity score lower—they are more objective. New Internet-based media, such as
Mashable, Vice, Vox, and Gizmodo fell on the more subjective side.
So, is the media really biased against Bitcoin?
In our analysis, we found no evidence of any mainstream media bias against Bitcoin. The data shows that media coverage closely tracks public demand for information about Bitcoin. Neither sentiment analysis tool found any evidence of anti-Bitcoin sentiment in any media that regularly covers Bitcoin.
Of course, these conclusions have certain limitations. The data cover a wide range, but it is still limited. It only covers 26
The reference timeframe is only a few years, but there are many more media outlets writing about Bitcoin. Machine-based sentiment analysis is far from perfect, and there are other natural language processing tools that, if applied to this same dataset, might produce similar results.
Different results for TextBlob and VADER.
Reasonable human critical thinking is still the best way to evaluate any crypto news article. But the next time you see an article accusing the mainstream media of being bearish on Bitcoin, don’t worry about it. While there are certainly some negative people, overall, the media is actually quite bullish on Bitcoin.