Sotheby's will usher in its first NFT auction, and PLAYBOY officially announced its partnership with Nifty on Gateway. This news has undoubtedly set off a boom in the digital art market. NFT (Non-Fungible Token), as an application of blockchain technology, is changing the way art transactions are conducted, integrating traditional art with digital technology, and opening up a new art market landscape. The cooperation between Sotheby's and PLAYBOY will give more possibilities to NFT artworks and allow people to witness a new chapter of digital art.

In this Sotheby's NFT auction, a variety of unique digital artworks will become the focus. Among them, the cooperation between PLAYBOY and Nifty Gateway is a major news, which will add more highlights to this auction. As a brand with a long history and cultural heritage, PLAYBOY's cooperation with Nifty Gateway, a well-known NFT platform, will surely attract the attention of many collectors and investors. This cooperation will not only push digital art to a broader stage, but also bring more possibilities for the collision of tradition and modernity.

First, let’s take a look at how Sotheby’s, a traditional art auction house, meets the challenge of NFT. As a world-renowned art auction house, Sotheby's has always occupied an important position in the traditional art market. However, with the advent of the digital era, NFT is gradually emerging as a new form of digital assets. Sotheby's NFT auction is not only a continuation of tradition, but also an exploration of the future. By introducing NFT as an auction item, Sotheby's not only gives digital art a higher degree of recognition, but also injects innovative vitality into itself.

Secondly, the cooperation between PLAYBOY and Nifty Gateway is also a cross-border art feast. As a brand that integrates fashion, culture and art, PLAYBOY has always been exploring the path of innovation that keeps pace with the times. Nifty Gateway, as a platform focusing on NFT art transactions, continues to promote the development and dissemination of digital art. The cooperation between the two parties will bring more possibilities to digital art and allow more people to appreciate the charm of digital art. This cross-border cooperation not only promotes the sharing of cultural resources, but also injects new vitality into artistic creation.

In addition, digital art, as a new art form, is gradually entering people's field of vision. With the support of blockchain technology, NFT gives digital artwork a unique identity, allowing it to be circulated and traded in the virtual world. The rise of digital art not only provides artists with more platforms to display their works, but also brings more choices to collectors and investors. As the NFT market continues to expand, the value of digital artworks has also increased, becoming a dark horse in the current art market.

To sum up, Sotheby’s NFT auction and the cooperation between PLAYBOY and Nifty Gateway mark a new change in the digital art market. The combination of traditional art and digital technology not only makes art transactions more convenient and transparent, but also injects new vitality into the art market. The rise of digital art will bring more possibilities to the cultural industry and allow art to enter more people's lives. Let us witness the glory of digital art and welcome a new era of the art market!

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In January of this year, Christie's, a top art auction house with 250 years of history, announced that it would auction Beeple's works: "Everydays – The First
"5000 Days" is its first NFT auction. Three months later, Sotheby's, its biggest competitor with hundreds of years of history and also originated in the UK, also announced that it will join the NFT ranks.

According to a Tuesday announcement from Sotheby's, the work up for auction is a block-form NFT issued in collaboration with anonymous artist Pak.
, there are versions of 1 times 1, 5 times 5, 10 times 10, 20 times 20, 50 times 50, 100 times 100, 500 times 500, 1000 times 1000. If the collector chooses to buy a block, he will get an NFT. , if you purchase six blocks, you will get two NFTs, 1 x 1 and 5 x 5 respectively.

According to an official statement from Sotheby's, the starting point for this series of auctions is unique.

"Carefully explore our understanding of value and ask potential buyers these questions: What does value mean? Where does it get its authority?"

The auction, which will be released in partnership with NFT platform Nifty Gateway, will begin on the 12th of this month and end on the 14th.

PLAYBOY Admission

In addition to art auction houses, some well-known fashion brands have also begun to enter the NFT market. Founded in 1953, PLAYBOY, an American trend-leading brand with the classic rabbit head logo as its fashion symbol, announced the following news on Twitter on the 6th: "We are looking forward to announcing our partnership with Nifty
New news about Gateway cooperation and the first NFT artwork will be launched on the platform. "

In the future, it is possible to see PLAYBOY magazine covers from the past 70 years issued in the form of NFT. Prior to this, "Time" magazine had auctioned three NFT magazine covers on SuperRare, with high auction prices reaching hundreds of thousands of dollars.

The brand’s NFT plan will also collaborate with a number of artists, with the first collaboration being Slime Sunday.

In June this year, PLAYBOY will also collaborate with artist Blake Kathryn to launch an NFT art exhibition with the theme of pride.

"We are excited about all the innovations that blockchain can bring, and will support these artists through sponsorships to support the ecosystem and co-innovate while continuing to learn in the field." PLAYBOY said.