Recently, the Google search engine has become a hot topic again, as the search volume for Bitcoin has soared, exceeding the previous search volume peak of 350%. This number is shocking and makes people think that Bitcoin mania is sweeping again. Let’s demystify the digital world and delve into why Bitcoin has triggered such a huge search boom again.

1. Bitcoin’s popularity surges again

Bitcoin, a virtual currency known as digital gold, has once again set off a frenzy among global investors. As the uncertainty of the global economic situation intensifies, people's demand for safe-haven assets is growing day by day, and the scarcity and decentralization characteristics of Bitcoin make it a target pursued by investors. This investment enthusiasm is also reflected in Google search volume surging more than ever before.

2. Technical innovation behind Bitcoin

Bitcoin is an outstanding representative of blockchain technology, and the technological innovation behind it also attracts many technology enthusiasts

The four most famous international exchanges:

Binance INTL	OKX INTL	Gate.io INTL	Huobi INTL
China Line　APP DL	China Line　APP DL	China Line　APP DL	China Line　APP DL

Note: The above exchange logo is the official website registration link, and the text is the APP download link.

Google searches for "Bitcoin halving" have hit an all-time high, far surpassing the peak of the last halving by 350%. According to Google's standardized scale, searches for the Bitcoin (BTC) halving event have reached 100 .This is the highest value ever recorded. At the time of the last halving in 2016, this value was 28. This means that the current level of interest is nearly 360% higher than four years ago.

Google search for “Bitcoin halving” Source: Google Trends

It’s still a bear market

The last halving occurred on July 9, 2016, when it reduced the block reward from 25 BTC to 12.5
BTC. Although Bitcoin prices were rising before the halving occurred, the real bull run came months later. This time around we've experienced a massive price increase since Black Thursday. However, we are still well behind Bitcoin’s all-time high of nearly $20,000.

Despite the recent bull trend, Bitcoin has been stuck in a bear market for two and a half years. To escape this unprecedented downturn, Bitcoin price must break the previous high set in December 2017 within 17 months of the halving.

Price of Bitcoin Halving in 2016 Source: Glassnode

The increased public interest in Bitcoin’s halving is not surprising given the expansion of the cryptocurrency space in recent years. In addition to this natural increase, the ongoing economic crisis is likely to be another factor responsible for this increase.

Recently, Cointelegraph reported on the well-known hedge fund manager Paul Tudor Jones
Jones hailed Bitcoin as a hedge against fiat inflation. His popularity within the financial industry could drive institutional adoption of Bitcoin, pushing the price to new highs.