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Data shows that major altcoins are having a hard time maintaining a strong presence on Twitter amid the market downturn. Following the recent cryptocurrency market crash, major altcoins have seen a significant drop in their Twitter mentions. According to Bitinfocharts, major altcoins like Ethereum, Litecoin and XRP are approaching their lowest mentions on Twitter in two or even three years. Meanwhile, Bitcoin’s Twitter mentions have doubled in the first three months of 2020, though its tweets are still well below their all-time high in 2017. XRP’s Twitter volume hits 21-month low Earlier this week, on March 21, there were 2,542 tweets with the XRP tag, a 60% drop from the 6,000 to 7,000 daily tweets in January 2020. The last time XRP’s daily tweets dropped to 2,500 was in July 2018, nearly 21 months ago. Unlike most other altcoins, XRP’s peak Twitter volume did not occur during the 2017-2018 bull run. Instead, the peak Twitter mentions for XRP to date are still on September 21, 2018, when 20,000 tweets were posted, according to Bitinfocharts.

Readers may recall that this date coincided with the time when rumors about Ripple Labs’ xRapid, an XRP-based payment solution for financial institutions, began to spread. XRP’s price nearly tripled in the week leading up to September 21 as the highly anticipated product was about to be released.

Litecoin’s Twitter Volume Drops to a Two-Year Low

Earlier this month, Litecoin’s daily Twitter volume dropped to 344 tweets, the lowest Twitter volume it has seen since March 2017.

March 2017 was the month Litecoin began its straight-line rise into the 2018 bull run. Between March and May 2017 alone, LTC’s price increased 10x, from $3 to $30.

Since then, LTC’s price and Twitter activity have continued to climb. Notably, Litecoin’s return to the Twitter slump coincided with its price falling back to the aforementioned $30 range.

Compared to its previous all-time high of 31,000 tweets, Litecoin’s current Twitter volume is only 1.3% of that time.

Ethereum’s Twitter volume is 95% below its peak

Following a similar trend, Ethereum’s Twitter volume has fallen to its lowest point in three years. Currently, Ethereum’s Twitter volume is around 2,500 tweets, and only once in the past three years has the number of Twitter users fallen this low - that was New Year’s Day 2020.

In addition to this, the last time ETH’s Twitter engagement fell to such a low level was in February 2017. Since that month, ETH’s price has continued to rise for 60 days, increasing 5x, all the way from $10 to $50.

Ethereum’s Twitter volume has now fallen by more than 95% since December 2017, when it peaked at 51,000 tweets in a 24-hour period.

Bitcoin’s Twitter engagement has seen a resurgence in 2020

On March 26, there were 24,722 Bitcoin-related tweets. That’s a significant drop from its peak of 155,000 in December 2017, but unlike most altcoins, Bitcoin’s Twitter volume has shown signs of recovery in 2020.

Bitcoin’s Twitter volume more than doubled from just 12,000 in January.

If one were to look for the reason, one might assume it’s because Bitcoin’s value has fallen less than most altcoins. After all, social media interest in cryptocurrencies tends to move with price.

However, another reason could be the uncertainty created by the coronavirus, which has reignited discussions about Bitcoin’s value as a safe-haven asset.